DOKTOR
ACTION

NOW DOKTOR PUTS THE FOCUS BACK ON HIS SOLO CAREER BY DROPPING THE NEW TRACK ‘ACTION’. PRODUCED BY  DOT INC AND PRGRSHN (WSTRN),  ‘ACTION’ TAKES THE POSITIVITY AND LIFE-AFFIRMING FUN OF THE ‘90S DANCEHALL SCENE AND APPLIES THAT ISLAND FLAVOUR TO A TRACK THAT’S FRESH AND VITAL TO 2019.

"90S DANCEHALL WAS A PIVOTAL PART OF ME GROWING UP IN JAMAICA,” SAYS DOKTOR. “WITH THIS SINGLE I WANTED TO RECREATE AND REFERENCE A FEW DANCEHALL CLASSICS THAT EVERYBODY KNOWS AND LOVES. ‘90S DANCEHALL WAS ALL ABOUT GOOD VIBES, DANCING AND HAVING FUN, AND WITH THIS VIDEO I WANTED TO CAPTURE JUST THAT.”

 

THAT’S ACTUALLY WHAT THE VIDEO, DIRECTED BY ERIC MYERS FOR MEDIA WORX (RUSS, TION WAYNE, MS BANKS) ACHIEVES. OPENING WITH A SWEEPING SHOT OF LONDON’S ICONIC SKYLINE, DOKTOR DELIVERS A CHARISMATIC PERFORMANCE IN THE BACK STREETS OF WAPPING WITH THE HELP OF A CREW OF DANCERS. AND AS NIGHT TURNS TO THE DAY, THE ACTION HEATS UP AS IT SWITCHES TO SOME SWELTERING CLUB SCENES.

 

DOKTOR’S INTOXICATING FUSION OF LONDON SWAG AND DANCEHALL VIBES HAS THE PERFECT CROSSOVER TO APPEAL TO THE DANCE FLOOR AND PLAYLISTS ALIKE. THAT AUTHENTIC COCKTAIL OF JAMAICAN ROOTS AND MODERNIST BRITISH PRODUCTIONS HAS CREATED A CATALOGUE OF UPTEMPO, FEEL-GOOD DANCEHALL THAT CONNECTS WITH BOTH THE DOMESTIC SCENE AND A WIDER GLOBAL AUDIENCE.

CREDITS

Director: @ericmyers_ 
Producer: @producedby_adi 
Production Mgr: @adialfa__ 
Production company: @mediaworx365 
DP: @ericmyers_dp 
AC: @bryceglass_ 
Steadicam: @eddie_steadi_go 
Gaffer: @lightingbyjoe 
Production assistant: @e_laine90 
Lead model: @_queenmojo 
Dancers: @bocieniche @dordor98 @official_jemjem @pu22le @ashholme 
Model agency: @face4music
Stylist: @neeshabadass